Phil The Pug

Hello. I’m Phil.
Yes — that Phil. The squishy‑faced storyteller with a snore so powerful it could probably register on the Richter scale.

Welcome to my world.
A world that started in books… and is now spilling onto the streets in full colour.

For almost a year, Mama has turned my snuffles, adventures, and life lessons into stories that help hearts feel a little lighter. You’ve read them, shared them, gifted them, and carried them into homes all over the world. That still makes my tail do a tiny, dignified wiggle.

But 2026 is different.
This year, something big is happening.
Something bold.
Something graffiti‑bright.

🎉 GraffiTales is launching in 2026.

My books are stepping off the page and onto the pavement — literally.

GraffiTales is where my stories meet street art.
Where every furry friend can be Phil for a day.
Where dogs can wear the colours, characters, and chaos of my world on their daily walks.

We’re talking:

🐾 Graffiti‑styled harness collections inspired by:

• my personality (chaotic good)
• my favourite things (snacks, naps, heroic blinking)
• the characters from my books (including some of my Instagram crew)

🐾 Matching leads & poop bag holders
Because style matters, even when you’re doing your business.

🐾 Seasonal drops & limited editions
Including Pride, Halloween, and a few surprises I’m not allowed to spoil yet (but I want to).

This is more than merch.
It’s my universe — the colours, the humour, the heart — turned into something dogs can actually wear.
A way for pups everywhere to walk with confidence, comfort, and a little bit of Phil‑energy.

And don’t worry… the books aren’t going anywhere.
We’re still writing, still drawing, still building stories for kids and grown‑ups who need a soft place to land when the world feels too loud.

But now?
Now we’re adding a whole new chapter.
A chapter you can walk, wag, and wear.

Thank you for being here.
For cheering us on.
For loving this squishy face enough to help him build a world bigger than he ever imagined.

With love, crumbs, and a proud little snuffle,
Phil the Pug
CEO (Chief Emotional Overfloof)
Founder of GraffiTales — coming 2026